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When considering adding an elder care benefit to your work/life program, consider that offering one is relatively inexpensive, and has high internal and external value.  There is well known research from MetLife that shows how elder care benefits reduce turnover, increase productivity, and decrease absenteeism and healthcare costs.  A range of services can be provided, some low-intervention and low-cost, such as resource and referral, to higher-touch programs, such as care management, which involves more in-person assessment, problem solving and guidance.

What to do?  It is time to respond.  Doing nothing is more costly.  To your employees, to their families, and to your business.